adidas' 747 Warehouse St. Reshapes The Future Of Basketball
Culture During Two Day Event Featuring Creators Pharrell Williams And Alexander
Wang
This past weekend, adidas rolled out an epic line-up of
events including musical performances, celebrity appearances and limited
edition sneaker drops during the adidas 747 Warehouse St. two-day
festival celebrating basketball culture in downtown Los Angeles.
Bringing together basketball fans and those passionate about
design, sneakers and streetwear, the 747 Warehouse St. space embodies adidas'
belief that basketball is more than a game – it's creativity; innovative
ingenuity; and a community built not only on sport but also on music and
style. adidas brought together Pharrell Williams, Alexander
Wang, Karlie Kloss and Damian Lilliard as part of the
second day of programming. The four diverse celebrity creators came together
under the banner of the panel series #TLKS to discuss what creativity means to
them and what creativity means to the world of sports. Uniting music, style and
sport, adidas invited attendees to discover firsthand how the three-stripe
brand influences culture.
For more information, go to www.adidas.com/us/747WarehouseSt
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