adidas Athletics Unveils Latest Reigning Champ Collaboration With Nick Young and Karlie Kloss
adidas today introduces the latest drop of the adidas
Athletics x Reigning Champ collaboration in a campaign with Golden State
Warriors player Nick Young; and entrepreneur and model, Karlie Kloss. The
apparel and footwear collection offers premium pieces for athletes’ everyday
lives that combine the subtle, well-crafted designs of Reigning Champ and the
innovative, iconic performance of adidas.
The collaboration is highlighted by pants and tees, a
griddled jacquard hoodie for men and a griddled jacquard bomber jacket for
women. Griddled jacquard is developed using a unique form of weaving featuring
Coolmax© yarns and the resulting texture provides both comfort and style. The
collection is defined by progressive engineering in both textile development
and garment construction with a focus on details. The elevated sportswear
silhouettes were built with ergonomic patterns to provide head-to-toe
engineered comfort for athletes.
The drop also includes a new edition of a popular running
silhouette, UltraBOOST All Terrain. The shoe sports a comfortable Primeknit
upper with a Reigning Champ exclusive graphic designed to complement the
apparel.
In the campaign, Young, an unpredictable creator both on and
off the court, showcases how the game will take you places. Kloss, a
modern ambassador for fitness and creativity, shows off the women’s collection
in her own spot.
The adidas x Reigning Champ UltraBOOST All Terrain retails
for $240 and the apparel ranges from $70 to $130.
The collection is available now on adidas.com, select adidas
stores, Reigning Champ online, Reigning Champ flagship stores and select
fashion boutiques.
For more information and images visit adidas US NewsStream and join the
conversation on Twitter and Instagram using #adidasreigningchamp and
#UltraBOOST at @adidaswomen.
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