ADIDAS SOCCER REVEALS NEW FEDERATION AWAY KITS FOR 2018 FIFA WORLD CUP RUSSIA
adidas Soccer today revealed the away jerseys that will be
worn by adidas federations as they seek to win the ultimate prize in soccer at
the 2018 FIFA World Cup RussiaTM. With the adidas Soccer mantra
of authenticity to progression at the heart of each design,
the kits have been inspired by jerseys of the past or iconic landmarks, while
also featuring the latest adidas product innovations.
The away kit for the current FIFA World Cup holders Germany is
a modern interpretation of the famous green 1990 World Cup away jersey worn in
the semi-final vs. England. The graphic on the front takes inspiration from the
pattern on the Germany home kit while a new collar execution with a two-fabric
component construction incorporates the shirt’s graphic, along with the
official "DIE MANNSCHAFT" wording on the back.
Host nation Russia’s away kit is a
celebration of the country’s street soccer scene and is a combination of two
key elements. The white jersey features a unique grey graphic depicting an
abstract vision of Russian architecture and pays homage to the architectural
landmarks and industrial cities of the country.
The Argentina away kit will see the team
take to the pitch in black for the first time in the AFA’s history. The jersey
is a reinterpretation of previous adidas Argentina away jerseys, brought up to
date with the inclusion of a bold and progressive graphic inspired by the
colors of the nation’s flag.
The Spain away shirt features a new and
unique color combination. The light blue kit includes subtle shades of blue in
a graphic inspired by the pattern seen on adidas jerseys of the late 1980’s
alongside, sleeve cuffs and three stripes in bright red. The kit features a
two-colored crest to complete a fresh new color concept.
Juergen Rank, Senior Design Director said, “For adidas, the
World Cup has always been the stage to showcase some of our most iconic
products, innovations and designs. Many of these classic designs remain hugely
popular with fans, and we want to continue to celebrate them while introducing
new innovations, combining authenticity with progression.
“The new official World Cup away kits feature both the
latest product technologies to ensure peak performance on the pitch and easily
identifiable classic looks, making them perfectly suited to both the stadium
and the street.”
Colombia’s striking blue away jersey features a
bold graphic inspired by traditional scarf patterns worn by Colombians for
special occasions. It includes bright orange accents in the form of the three
stripes, adidas logo and trimming on the collar. A sign-off on the collar with the
team’s slogan, “Unidos Por Un Pais” - translating to “United
as one Nation” - completes the jersey.
The Japan shirt takes inspiration from the
nation’s streetwear scene and is the perfect transition from the stadium to the
street for fans of the JFA. A modern interpretation of the 1991 home jersey,
the kit features a bold graphic and a sign-off on the collar which celebrates
important moments of the nation’s soccer history.
The away jersey for Mexico is a simple and
sleek design. It takes inspiration from the nation’s flag colors, with a bold
red and green stripe running across the chest. A sign-off on the collar
features the slogan “Soy Mexico”, translating to “I Am Mexico”.
In contrast, the Sweden away jersey is a
progressive shirt oozing with style through the rich detailing within the
fabric. The jersey features a graphic design with light and dark shades of navy
blue, alongside yellow trimmings seen on the collar and adidas three stripes.
Belgium’s away kit is a true representation of
the country’s flag colors. The bold yellow jersey features subtle horizontal
lines alongside red and black accents seen on the collar and the adidas three
stripes.
The away jerseys are available for purchase starting today
at http://www.adidas.com/us/soccer.
For more information visit http://www.adidas.com/us/soccer and
join the conversation on Twitter and Instagram with #HereToCreate.
0 Comments