We Who Reign | MLB | New Era Cap

We Who Reign | MLB | New Era Cap

International sports and lifestyle brand, New Era Cap Co. Inc. launched"We Who Reign," a new, multi-platform campaign that juxtaposes traditional kings and queens with today's reigning cultural creators in their modern day "crowns" – the iconic New Era Authentic Collection 59FIFTY Fitted. As the largest, cross-cultural campaign for MLB in New Era's 98-year history, "We Who Reign" ushers in the 2018 Major League Baseball season with a new monarchy of all-star athletes and award-winning artists including Washington Nationals right fielder, Bryce Harper; Houston Astros second baseman and reigning American League MVP Jose Altuvé; rappers Big Sean and A$AP Ferg; leading afro-futurist artist, Hebru Brantley, reigning DJs, Kitty Cash and CoCo & Breezy and many more. 

New Era Cap

Photo Credit: Keith Gulla