adidas x Wanderlust FW18 Co-Branded Collection: Inspired by the beauty of mother nature
adidas and Wanderlust unveil
the Fall/Winter 2018 Collection: inspired by the beauty of mother nature,
designed for city women. Combining adidas’ unparalleled performance technology
with Wanderlust’s expertise in mindful experiences, the collection encourages
women everywhere to channel the power and strength of community.
Featuring adidas x Wanderlust ambassadors Chelsey Korus,
Adriene Mishler, Clio Pajczer and Angelique Fredericks, the collection’s
campaign celebrates the connection between ourselves and our surroundings.
Comprised of performance bras, tights and seasonal layers, the yoga, running
and training pieces are perfect for Wanderlust’s
108 events and active, urban living. Built with recycled fabrics to
protect the planet, the capsule manifests itself in two, unique color palettes
reminiscent of lush forest greenery and warm summer sunsets.
Alison Stewart, Senior Director adidas Women’s, says:
“adidas and Wanderlust want to help women embed more
sport and mindful living into their every day. That’s why together with
Wanderlust we have created a range of apparel with the performance, versatility
and style to transition across yoga, sport and life moments, in the city and
beyond.”
Sean Hoess, CEO of Wanderlust comments:
“This season, Wanderlust has been inspired by the beauty
and fragility of Mother Nature. We’ve channelled that inspiration into the
pieces in this collection, both aesthetically, and by working with adidas to
use as many recycled materials in the line as possible.”
THE FW18 COLLECTION
Experience feminine, simple and modern athletic apparel made
for movement. With an assortment of soft, brushed fabrics and warm quilts,
master new moves in versatile, cozy layers. A cool and warm colorway of
off-beat neutrals celebrates the natural environment, and each garment features
a distinctive adidas x Wanderlust logo.
The sweat-wicking All Me Wanderlust Bra,
features internal power-mesh, a beautifully playful strap design and padding
for extra comfort. Constructed with recycled polyester, it combines a love of
nature with organic movement. The matching Believe This High Rise
Wanderlust Tight ensures zero distractions and ultimate freedom of
movement thanks to a high-waist design that gives you the confidence to stand
at the front of class. Take a walk and be inspired by your surroundings in
the Wanderlust Long Onesie, a loose fit, drop neck and tie
waistband one piece. Perfect for layering over any bra and tight, wear it on
your way to and from yoga practice.
Mindfulness expert and collection ambassador Adriene
Mishler, comments:
“The pieces in the adidas x Wanderlust collection allow
me to be a superhero one minute and a cool and confident girl on the sidewalk
the next. I love the prints and patterns because they offer a balance
between the soft and beautiful side of nature combined with its boldness and
power. Simple yet magnificent, like a good sunset.”
The flattering Believe This Highrise 7/8
Wanderlust Tight, is designed in flexible, soft fabric that moves with you
through any pose. Feel supported in downward dog, warrior pose and everything
beyond in the racerback Don’t Rest Wanderlust Bra. The bra features
supportive technology, a ventilation mesh panel and anti-bounce straps. When
it’s time to relax and restore, it’s easy to keep warm in the Quilted
Wanderlust Cover Up, a loose fit jacket that layers over the top.
Wanderlust instructor and collection ambassador Chelsey
Korus, says:
“For yoga, I love anything high-waisted. It seems minor,
but functional clothing is key when doing the yoga I specialize in. You want to
feel confident that your clothes will stay where they should and not add any
unnecessary distraction to your movement.”
The adidas x Wanderlust Collection is available now at adidas.com, wanderlust.com,
select adidas stores and retailers including SIX:02, Macy’s and Nordstrom as
well as the Wanderlust Hollywood Studio and all Wanderlust events. The
collection ranges from $45 for the All Me Wanderlust Bra to
$80 for the Wanderlust Onesie. Tickets for Wanderlust
festivals and city events across the world are available at Wanderlust.com.
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