ADIDAS WORKS WITH THOUSANDS OF RUNNERS TO CREATE THE REVOLUTIONARY ADIDAS #ULTRABOOST 19 – A NEW SHOE FOR A NEW SPORT - .@adidasrunning

ADIDAS WORKS WITH THOUSANDS OF RUNNERS TO CREATE THE REVOLUTIONARY ADIDAS ULTRABOOST 19 – A NEW SHOE FOR A NEW SPORT

adidas Running unveils the adidas Ultraboost  19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe.

adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever.

The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence of city running clubs and fun runs, running is now a sociable sport rather than just something people do on their own.

Runners made it clear they wanted a simpler product with fewer pieces but equally high performance . To reflect that, the original adidas Ultraboost  was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame.

The adidas Ultraboost  19 will initially launch in a limited-release Laser Red colorway, with further limited-edition drops to follow in the lead-up to the global inline launch on February 21, 2019.

To find our more, please visit: www.adidas.com
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