ADIDAS CONSORTIUM REVEALS FYW S-97 - .@adidas

ADIDAS CONSORTIUM REVEALS FYW S-97

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration . Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship.

This season , adidas Consortium is diverging slightly from the usual Consortium template with a number of releases designed entirely in-house. They nevertheless capture the spirit of the Consortium family , and its celebration of visionary creators who simultaneously draw on the past and look to the future.

From the timeless white, red and blue colorway and the ‘Freddie’ face logo, to the combination of mesh, leather and wired eyestays: every other detail in the new FYW S-97  has been chosen for its ability to reflect the qualities of the original ’97 release. A shoe that merged innovative technologies together and created an unforgettable aesthetic in the process.

adidas Consortium FYW S-97  will be available for purchase on February 16th

www.adidas.com