ADIDAS FOCUSBREATHEIN DESIGNED FOR RUNNING - @adidasrunning #FOCUSBREATHEIN

FADED4U January 23, 2020

ADIDAS FOCUSBREATHEIN DESIGNED FOR RUNNING

adidas reveals FOCUSBREATHEIN – a new running shoe that offers smooth movement and provides lightweight comfort and performance for those who use running as a way to re-energize and establish their personal best mindset. Ready. Set. Glow!

Inspired by the restorative effects of exercise on a person’s wellbeing, adidas FOCUSBREATHEIN combines a translucent upper with a BOUNCELITE EVA midsole, blending iconic adidas performance DNA with modern underfoot comfort. adidas FOCUSBREATHEIN is created for runners looking to reap the holistic benefits of being able to fully reset and rejuvenate when it comes to their all-important workout time.

The design inspiration behind adidas FOCUSBREATHEIN centers on a ‘glowing from within’ concept, with a range of transparent, soft textures utilized in the shoe’s design – both in the upper material and in the distinctive outsole – to create a glowing effect that mirrors the positive benefits of exercise on a person’s own internal energy and aura.

adidas FOCUSBREATHEIN has been specially developed to offer unrivaled natural comfort, with lightweight compounds used to offer a featherlight, aerodynamic performance. The inclusion of a progressive tongue and upper construction ensures the wearer can enjoy fluid, boundless movement when running in the shoe.

adidas FOCUSBREATHEIN will be available to buy instore and online at adidas.com, the adidas app and select retailers from January 30, 2020, alongside an accompanying running apparel range.

As part of the adidas FOCUSBREATHEIN campaign, adidas has captured the stories of a number of female runners, whose motivation for running reflects the inspiration behind the new shoe.

adidas will also be marking the launch of adidas FOCUSBREATHEIN with digital runs also available for runners to try via the adidas Running app.

To find out more, please visit: adidas.com. Follow the conversation on Instagram, Facebook and Twitter at @adidasrunning.