PATRÓN Tequila Celebrates the Intersection Between Streetwear and Street Art / Limited Edition Collab w/ Famed Designer John Geiger and Mexican Street Artist SENKOE

 

PATRÓN Tequila Celebrates the Intersection Between Streetwear and Street Art / Limited Edition Collab w/ Famed Designer John Geiger and Mexican Street Artist SENKOE

PATRÓN Tequila - the world's number one ultra-premium tequila, is collaborating with famed designer John Geiger to unveil a limited-edition streetwear collection launched on July 24 in celebration of National Tequila Day. The PATRÓN x John Geiger streetwear collection draws inspiration from the design of the limited-edition 2021 PATRÓN Mexican Heritage Tin developed by celebrated Mexican street artist, SENKOE. This unique collaboration tells the story of the intersection between streetwear and street art while highlighting the meticulous passion and mastery that goes into creating a piece of art, a fashion collection, and a handcrafted tequila.

"For the past five years, PATRÓN has released a limited-edition Mexican Heritage Tin that visually shares the history, traditions and culture of Mexico through spirited designs created by local Mexican artists. With this year's theme highlighting Mexican street art, we collaborated with fashion designer, John Geiger, to showcase the parallels between SENKOE's street art and streetwear," said Chloe Lloyd-Jones, Vice President of PATRÓN Tequila in North America. "We are one of the few brands that still makes tequila the hard way – by hand with meticulous precision and care. We are extremely proud to be made in Mexico at Hacienda PATRÓN in Atotonilco el Alto. The Mexican Heritage Tin allows us to pay homage to our home and our Mexican roots while celebrating the craft and attention to detail it takes to develop our tequilas – we're thrilled to be collaborating with two extremely talented creators that share the same level of commitment and passion for their craft."

The PATRÓN x John Geiger streetwear collection celebrates the rich history of Mexican culture with John Geiger pulling influence from SENKOE's street art-inspired design on the PATRÓN Mexican Heritage Tin. For the collection, John Geiger captures the essence and tradition of tequila production in a long sleeve shirt featuring an image of a jimador farmer harvesting the Blue Weber agave that tequila is made from and collectible socks, all incorporating John's signature bright-colored accents.

The PATRÓN x John Geiger streetwear collection is available for purchase  at JohnGeigerCo.com. Available in limited quantities, the socks retail at $30 and the long sleeve shirts at $85.

The limited-edition PATRÓN Mexican Heritage Tin is available at local retailers nationwide in the US as well as select international markets for an SRP of $65 while supplies last. Additionally, the tin can be purchased online at ReserveBar.com.