Jaycow Millinery Aims to Overtake the Toque with Cozy Fall Couture

 

Jaycow Millinery Aims to Overtake the Toque with Cozy Fall Couture

There’s no doubt about it: it’s officially cold in Canada. The knitted sweaters and down jackets are out in force all across the GTA as Canadians grapple with the dreaded yet inevitable coming of winter.  In such chilly times, the toque has become a bit of an institution: snug and warm, sure, but perhaps a bit mundane in its ubiquity.

This season, Toronto-based Milliner Jay Cheng of Jaycow Millinery is offering a ray of hope to those looking to ward off the chills while remaining eminently fashionable. Cheng’s handmade, bespoke hats blend the traditional techniques of Millinery with contemporary style to realize a statement piece that is both head-turning and head-warming. Cheng’s new Block Common Collection features a mix of novel and historically-inspired designs that - crucially - are constructed with luxurious felts - the perfect insulator for a brisk Canadian fall. 

With a degree in Fine Arts and former experience as a fashion designer, photographer, and stylist, Cheng’s portfolio speaks for itself. Her Jaycow Millinery studio and workshop houses an extensive collection of over 400 hat blocks that the artist has collected over the years from across the globe, employed in her continuing quest to realize stunning, bespoke hats for Hong Kong high society, New York Fashion Week, horse racing enthusiasts, and everyday Canadian fashionistas. Where other brands turn to automated production, Cheng keeps the traditional art of handmade Millinery alive in what has become a triumphant success story of a female Canadian entrepreneur and her local business. 

Your head is in good hands when you choose a hat from Jaycow. Invest in both functionality and beauty this season with a hat from the new Block Common collection - or just make your own! For more information on Jay Cheng and to shop Jaycow Millinery please visit: https://www.jaycowmillinery.com/