ADIDAS AND ALLBIRDS SCALE UP RELEASING FOUR NEW COLORWAYS FOR - "THE LOWEST CARBON RUNNING SHOE" - @Adidas

 

ADIDAS AND ALLBIRDS SCALE UP RELEASING FOUR NEW COLORWAYS FOR - "THE LOWEST CARBON RUNNING SHOE"

Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E.

An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year, this drop seeks to demonstrate that low-carbon running shoes can be delivered at scale. Each of the ADIZERO X ALLBIRDS 2.94 KG CO2E shoes equate to just 2.94 kg CO2e per pair, meaning it remains the only adidas and Allbirds performance model to go below 3 kg CO2e.

With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two market leaders work together. Doing more with less, adidas and Allbirds combined their expertise to maximize performance benefits with minimal materials and smart solutions, to give every runner a shoe for performance and planet.

With each pair having a carbon footprint of just 2.94 kg CO2e and created with 63% less emissions*, the ADIZERO X ALLBIRDS 2.94 KG CO2E showcases a new approach to design and an alternative method of manufacturing that drastically reduces carbon impact.

The ADIZERO X ALLBIRDS 2.94 KG CO2E will come in four new colorways including Core Black/ Bliss, Cloud White/ Carbon, Core Black/ Acid Red and Allbirds’ exclusive colorway. Each shoe has been colored with no dye - a method that uses the material’s natural color to help reduce water consumption.

The ADIZERO X ALLBIRDS 2.94 KG CO2E is available now $120 (or equivalent local currency). The four colors will have availability via adidas or Allbirds, including adidas.com, allbirds.com the adidas and Allbirds apps and select adidas and Allbirds stores (timing and availability may vary by market).

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