Adidas Launches Innovative Squat-Proof Optime Collection to Boost Confidence in and Out of the Gym, Featuring Antonela Roccuzzo

 

Adidas Launches Innovative Squat-Proof Optime Collection to Boost Confidence in and Out of the Gym, Featuring Antonela Roccuzzo

adidas Training has introduced its latest squat-proof apparel line, the SS25 adidas Optime collection, aimed at enhancing confidence in the gym and beyond by combining support with style, adaptable to any day's activities. The collection was unveiled with the help of adidas' new partner, Antonela Roccuzzo.

Recognizing that 75% of gym-goers face clothing issues during workouts, which can deter them from achieving their best and increase feelings of gym anxiety, the Optime collection prioritizes functionality. It ensures unrestricted movement while incorporating adidas' leading material technologies.

The collection features adimove fabric for next-to-skin comfort and includes advanced technologies for optimal support during every movement. Available since January 14, this apparel is designed specifically for the demands of strength training, which is increasingly popular among younger athletes.

Antonela Roccuzzo, an entrepreneur and philanthropist passionate about fitness, marks her debut as an adidas Training partner by showcasing this line. She joins other adidas athletes like CrossFit's Laura Horvath and fitness coach Julie Jaws Nelson in demonstrating the collection's capabilities.

Aimee Arana, adidas Global General Manager for Sportswear & Training, commented, "Our goal at adidas Training is to empower all our athletes to realize their strength, starting and ending with our product offerings. Given the surge in strength training among the next generation, we've crafted this squat-proof Optime collection to promote confidence. We're excited to introduce this strength-focused solution with Antonela Roccuzzo, continuing our commitment to provide the best support and experience for our athletes during workouts. Stay tuned for more from the Optime range!"

The new SS25 adidas Optime range will be available via selected retail stores, and online at adidas.com.