Y-3 S-GENDO RUN: A Daring Evolution in Footwear by adidas and Yohji Yamamoto

Y-3 S-GENDO RUN: A Daring Evolution in Footwear by adidas and Yohji Yamamoto

adidas and Yohji Yamamoto push boundaries once again with the Y-3 S-GENDO RUN, the successor to the 2022 GENDO series. This shoe seamlessly blends past and future, resulting in a bold and innovative silhouette. Drawing from Chapter 1 of Y-3's SS24 collection, the S-GENDO RUN explores the unexpected beauty born from the fusion of organic and synthetic elements. The hollow plate is a central feature, boldly experimenting with the concept of negative space and elevation. The shoe embodies the Japanese concept of "Ma", where empty space creates meaning and shape. This philosophy manifests in the defiant expression of the "Contra-Natural" spirit.

Comfort Meets Innovation:

Unrivaled comfort meets cutting-edge design. The S-GENDO RUN combines advanced midsole technology from adidas' latest running models with the aesthetic heritage of the brand's classic trainers. A breathable mesh upper crafted from suede and leather rests atop a Lightstrike midsole and a hollow Pebax® plate. This unique combination creates a striking visual statement. The expressive outsole completes the look, featuring a dynamic contrast. A seasonal floral graphic sits alongside a herringbone tread, symbolizing the connection between past and future, new and old. The Y-3 S-GENDO RUN is more than just a sneaker; it's a testament to adidas and Yohji Yamamoto's ongoing commitment to pushing the boundaries of design and innovation.

________________________________________

________________________

adidas.com

#Y3

@adidasY3 

Facebook.com/adidasy3